Twitter: will live sports come to the rescue?
The saga of whether Twitter can make a commercial go of it may be reaching a critical juncture. At least, that is the view of Dan Weil of Institutional Investor , in his recent piece (August 23, 2016), “Pro Sports Contracts Not a Winning Strategy for Twitter”. The issue is this—the number of active Twitter users is stuck at slightly more than 300 million (313 million for the last quarter), only a 3% gain from last year and a fraction of Facebook’s user numbers. Profits remain elusive (a loss of $107 million, on revenues of $602 million, for the most recent quarter) and the stock has tumbled from a high of $69 to $19 (as of the date of the article). The generic problem of Twitter is described by Weil as— “It’s too complicated. Casual users often complain that it’s difficult to find what they want, and filter out what they don’t want….” Faced with these challenges, Twitter’s response in an effort to remain commercially relevant appears to be an attempt to capitalize on sports contents. ...