The decline of an industry pioneer: the myth of the icon
Is there such a thing as an icon in an industry? Consider the current tale of Twitter. The recent lack of success by Twitter to attract a buyer has put into bas relief the woes of the company in establishing a viable, stand-alone business model. Shortly before this most recent search for a corporates suitor took place, The Economist magazine had published an article (September 17th, “Twitter in retweet: A tech icon’s future"), which discussed reasons for the company’s current difficulties. In that regard, it was instructive to read how rivals have encroached onto the areas of Twitter’s functionality. Companies such as Facebook, Snapchat, Instagram, WhatsApp and Facebook Messenger have all pushed forward with features that, in the words of the article, Twitter “…once might have owned.” What is most interesting, however, is the article’s views on the future of the company. First is the observation that— “Twitter will survive, but it has lost its chance to be the sort of internet...